ProServ

Proserve needed an identity that reflected professionalism without becoming generic. Its digital presence lacked visual consistency, making it difficult to connect with corporate clients. The challenge was to create a flexible, modern identity that projected both authority and approachability.

We built a complete brand system that included logo design, color palette, graphic language, and social media applications. Inspired by geometric forms and subtle gradients, the new visual identity reflects Blend 101’s style — strategic, aesthetic, and fluid. The brand system was applied across Proserve’s digital platforms to achieve strong recognition and consistent communication.