SANTO PÁDEL

Santo Pádel needed a distinctive brand that could stand out in a growing sports market. The main challenge was to represent the energy of padel while maintaining visual balance and a sense of sophistication that could extend beyond the court — into apparel, media, and lifestyle.

We created a cohesive visual identity rooted in dynamic shapes, bold color contrasts, and lifestyle photography. Through custom art direction, we highlighted both the performance and emotion of the sport. The brand was brought to life through a collection of merchandise and digital assets that strengthened community recognition and connected the brand with a broader audience.