Sierra Trail

Sierra Trail needed a cohesive visual identity that could capture the rugged spirit of outdoor adventure while building a strong sense of community among hikers and campers. The goal was to communicate the club’s passion for nature, exploration, and shared experience in a way that feels both inspiring and authentic.

We developed a robust and flexible brand identity system that reflects Sierra Trail’s adventurous ethos. By combining strong typography, earthy and energetic color palettes, and illustrative elements inspired by mountains and trails, the identity brings the outdoor experience to life across applications. The system works seamlessly across apparel, signage, digital platforms, and merchandise, reinforcing Sierra Trail’s positioning as a spirited, welcoming club for outdoor enthusiasts.